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Type: Diploma
Location: Brisbane, Hobart, Sydney
Attendance: On Campus Learning
CRICOS: 095242G
Duration: 52 weeks
Fees: AUD 8,500

Diploma of Marketing and Communication

BSB52415 – Diploma of Marketing and Communication applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically they would have responsibility for the work of other staff and lead teams.

  • Course Overview
  • Course Details
  • Admission Requirements
  • English Requirements
A variety of assessment methods form part of this course including written assignments, presentations, portfolios of work, role plays and projects.
Intake Dates:


AIBT – Monthly intakes except August (December intake online classes only)

Packaging Rules:

Total number of units = 12

3 core units

Plus 9 elective units

The successful achievement of these qualifications requires you to complete all Units of Competency provided in the Course Format below which satisfies each qualifications’ packaging rules as per training.gov.au. (BSB52415)

Core Subjects

Interpret market trends and developments
Design and develop an integrated marketing communication plan
Undertake project work

Elective Subjects

Coordinate advertising research
Develop a media plan
Originate and develop concepts
Manage budgets and financial plans
Lead and manage effective workplace relationships
Identify and evaluate marketing opportunities
Plan market research
Plan direct market activities
Manage risk

Please note all electives are pre-selected by AIBT.
For more information on the course content, visit:


This qualification must be delivered as per the packaging rules, even if a core unit/named elective has been superseded, until such time as the qualification has been updated and this update is reflected on the National Register, training.gov.au, and is listed on the RTO’s Scope of Registration.

There are many situations where it is considered beneficial for the student to receive the updated training that reflects the current skill needs of the relevant industry so a provider may choose to deliver the updated unit, issue a statement of attainment for those unit/s and then provide credit transfer – by mapping backwards – to the units named within the qualification.

  • The VET units need to be deemed ‘equivalent’ for credit transfer to be assigned
  • If the units are ‘not equivalent’ the provider will map the units to identify equivalence in content and learning outcomes (from the updated unit back to the superseded unit)
  • If this is not possible, the provider may need to match the content, but then undertake an RPL process to ascertain competence against each unit of competency.·
  • This would only need to do this once, then can be used for future decisions in the same circumstances.
Academic requirement:

Successful completion of Australian Year 12 or Australian equivalent.

Entry to this qualification is limited to those individuals who have completed all five core units in BSB42415 – Certificate IV in Marketing and Communication (click here):

1. BSBCMM401 – Make a presentation

2. BSBCRT401 – Articulate, present and debate ideas

3. BSBMGT407 – Apply digital solutions to work processes

4. BSBMKG417- Apply marketing communication across a convergent industry

5. BSBMKG418- Develop and apply knowledge of marketing communication industry

English requirement:

A minimum of IELTS 5.5 or equivalent is required.

International Students who do not meet the English language requirements for this course may undertake English Language Intensive Course for Overseas Students (ELICOS) according to the English Learning Matrix.

Exam Type Overall Score (min) Speaking(min) Reading(min) Writing(min) Listening(min)
IELTS 5.5 5.5 5.5 5.5 5.5

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