The Master of Marketing Management at the University of Canberra is designed for professionals seeking to enhance their marketing expertise and leadership skills. Available in Canberra, this course covers key areas such as strategic marketing, consumer behavior, brand management, and digital marketing. Students will develop the skills needed to create and manage effective marketing strategies, while gaining hands-on experience with real-world marketing challenges. Graduates will be well-equipped to take on senior roles in marketing management across a range of industries.
The Master of Marketing Management at the University of Canberra provides advanced marketing knowledge and practical management skills for individuals aiming to become leaders in the marketing field. Offered in Canberra, this program is ideal for professionals looking to advance their careers by gaining expertise in marketing strategy, consumer behavior, digital marketing, and brand management.
The curriculum covers a wide range of topics, including marketing theory, strategic marketing, consumer insights, marketing communication, digital media, and data analytics. Students will learn how to develop and implement marketing strategies that align with organizational goals, create customer-focused campaigns, and leverage the latest marketing technologies to reach target audiences effectively. The program also emphasizes leadership skills, helping students build the ability to manage teams, budgets, and projects in a fast-paced marketing environment.
The Master of Marketing Management is designed with a focus on practical learning. Students will work on case studies, simulations, and real-world marketing projects, allowing them to apply their learning to actual business scenarios. This hands-on approach ensures that students gain the skills needed to handle the challenges of modern marketing management, including the use of data to drive decision-making and performance.
University of Canberra’s faculty includes experienced professionals and industry leaders who bring real-world insights into the classroom. Students will benefit from personalized mentorship, ensuring they receive the guidance needed to succeed in their studies and in their careers. The program also provides ample networking opportunities with marketing professionals and peers, further enhancing career prospects.
Upon completion of the Master of Marketing Management, graduates will be equipped to take on senior marketing roles, such as marketing manager, brand manager, marketing director, and digital marketing strategist. The program also provides a solid foundation for those wishing to pursue entrepreneurial ventures or further studies in marketing or business management.
Course Fees (Yearly) | 36,500 |
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Cost of Living (Yearly) | 29710 |
Application Fees | N/A |
ANZ Charges | Free |
EXAM TYPE | OVERALL SCORE (MIN) | SPEAKING (MIN) | READING (MIN) | WRITING (MIN) | LISTENING (MIN) |
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IELTS | 6.5 | 6 | 6 | 6 | 6 |
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