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Type: Advanced Diploma
Location: Brisbane, Hobart, Sydney
Attendance: On Campus Learning
CRICOS: 095243F
Duration: 52 weeks
Fees: AUD 8,500
Course Intakes: APR- DEC- FEB- JAN- JUL- JUN- MAR- MAY- NOV- OCT- SEP

Advanced Diploma of Marketing and Communication

BSB61315 – Advanced Diploma of Marketing and Communication reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgments using wide-ranging technical, creative, conceptual and managerial competencies.

  • Course Overview
  • Course Details
  • Admission Requirements
  • English Requirements
Assessment:
A variety of assessment methods form part of this course including written assignments, presentations, portfolios of work, role plays and projects.
Intake Dates:

 

AIBT – Monthly intakes except August (December intake online classes only)

Packaging Rules:

Total number of units = 12

3 core units

Plus 9 elective units

The successful achievement of these qualifications requires you to complete all Units of Competency provided in the Course Format below which satisfies each qualifications’ packaging rules as per training.gov.au. (BSB61315)

Core Subjects

BSBADV602
Develop an advertising campaign
BSBMGT616
Develop and implement strategic plans
BSBMKG609
Develop a marketing plan

Elective Subjects

BSBRSK501
Manage risk
BSBFIM601
Manage finances
BSBINM601
Manage knowledge and information
BSBINN601
Lead and manage organisational change
BSBMGT605
Provide leadership across the organisation
BSBMGT617
Develop and Implement a business plan
BSBMKG523
Design and develop an integrated marketing communication plan
BSBSUS501
Develop workplace policy and procedures for sustainability
BSBCRT501
Originate and develop concepts

Please note all electives are pre-selected by AIBT/ AIBT-I.
For more information on the course content, visit:Training.gov.au/Training/Details/BSB61315

This qualification must be delivered as per the packaging rules, even if a core unit/named elective has been superseded, until such time as the qualification has been updated and this update is reflected on the National Register, training.gov.au, and is listed on the RTO’s Scope of Registration.

There are many situations where it is considered beneficial for the student to receive the updated training that reflects the current skill needs of the relevant industry so a provider may choose to deliver the updated unit, issue a statement of attainment for those unit/s and then provide credit transfer – by mapping backwards – to the units named within the qualification.

  • The VET units need to be deemed ‘equivalent’ for credit transfer to be assigned
  • If the units are ‘not equivalent’ the provider will map the units to identify equivalence in content and learning outcomes (from the updated unit back to the superseded unit)
  • If this is not possible, the provider may need to match the content, but then undertake an RPL process to ascertain competence against each unit of competency.·
  • This would only need to do this once, then can be used for future decisions in the same circumstances.
Academic requirement:

Entry to this qualification is limited to those individuals who have completed all three core units in BSB52415 Diploma of Marketing and Communication (click here):

1. BSBMKG507 – Interpret market trends and developments

2. BSBMKG523 – Design and develop an integrated marketing communication plan

3. BSBPMG522 – Undertake project work

English requirement:

A minimum of IELTS 5.5 or equivalent is required.

International Students who do not meet the English language requirements for this course may undertake English Language Intensive Course for Overseas Students (ELICOS) according to the English Learning Matrix.

Exam Type Overall Score (min) Speaking(min) Reading(min) Writing(min) Listening(min)
IELTS 5.5 5.5 5.5 5.5 5.5

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